Nantwich bakers Chatwins needed to develop a number of new food outlets to satisfy a growing market of predominantly lunchtime buyers who needed quality food to take away. We were tasked with producing a new corporate identity which was to be based on their existing logo. Research showed that the Chatwins brand was incredibly strong throughout the North West but appealed to an ageing loyal market.

Chatwins needed their current branding to be refreshed and to appeal to a younger market prepared to pay a small premium for a quality product. At the same time they did not want to alienate their existing customers. We developed a name for the new outlets, a brand identity and worked with shop fitters to refurbish the existing shop interiors. We also developed a new line of branded packaging to complement the new look.