Leading corporate solicitors Hacking Ashton LLP approached us to develop their identity and create strong brand values.

They needed to pull together a disparate collection of printed material to reinforce
their core values and to unify their corporate design.

Our research led us to design a style guide that built on the brand strength of the square logo. We placed greater emphasis on representing team members and presented Hacking Ashton LLP as a strong well organised company which could be relied upon to get the job done.

The new branding was carried through to Hacking Ashton’s website where we incorporated strong brand references into a clean and easily navigable business tool.