International charity Railway Children asked us to design an interactive web based campaign which would encourage corporate and private donors to give £5 - enough money to feed a child over the 12 days of Christmas.

The campaign had to have universal appeal and also encourage fundraising in the workplace – mainly rail associated companies and their subsidiaries.

Our creative approach and thought provoking copy enabled displaced children to benefit from £10,000 worth of immediate pre Christmas public donations whilst a follow up direct mail campaign sent to private donors enabled the charity to benefit from a final campaign value in excess £25,000.