Whitby Morrison is a world leader in the production of ice-cream vehicles. Based in Crewe the company were looking to loan a number of vintage vehicles to be displayed at the Crewe Heritage Centre. To support the display, the Heritage Centre required an information board to explain the history of Whitby Morrison and its global prominence.

The main brief from Whitby Morrison was to ensure consistency in brand identity with an execution which communicated its heritage, expertise, and investment in the workforce. The boards also had to show products and processes, all of which were to be portrayed in an interesting and informative way.

When he saw the finished design in situ, Managing Director Ed Whitby said: “We hoped the boards would be impressive but they really did exceed all expectations".

Directly as a result of the work we did on the display boards, STA has been asked by Whitby Morrison to design a new sales brochure for the company.